Shatta Wale and Episode thrills fans at “Guinness Africa Special” launch
Guinness Ghana Breweries Limited launched the latest member of the Guinness family over the weekend at the World Trade Centre in Accra.
Guinness Ghana called on their loyal consumers to join them welcome their latest product, Guinness Africa Special. Just as the name sounds Guinness Africa Special is tailor made for Africans with a blend of lemongrass, pepper, cola nut and ginger making the presence of Africa felt in this refreshing product.
According to Kweku Sekyi-Cann, Marketing Director of Guinness Ghana, never in the history of Guinness has the iconic harp been altered but the new Guinness Africa Special will have African designs on the harp so as to resonate with Africans, since this product is made by African and for Africans.
He also added that the introduction of Guinness Africa Special is not to wipe out the original Guinness from the African market but to serve as an add-on to the already existing brand.
The launch of Guinness Africa Special saw performances from some of Ghana’s biggest entertainers. Shatta Wale and Episode were present on the night to treat the charged crowd to some good music. DJ Vyrusky, Sheldon, Regina Krave and a host of others were also present to add to the fun.
The vibrant crowd who seemed excited about the new product from Guinness Ghana also had the opportunity to taste the all new Guinness Africa Special.